Augmented Creativity

Augmented Creativity is an innovative platform for mobile devices that takes advantage of augmented reality to bridge between real-world activities and digital experiences, allowing users to engage their imagination and boost their creativity in coloring, music, storytelling, exploration, and other areas of active discovery.



Creative play allows children to engage their imagination as they explore and interact with the world around them. This process of active discovery contributes to a rich and memorable childhood and provides a foundation for creative problem-solving skills that are crucial throughout an individual’s life. Physical interaction with one’s surroundings is a critical component of the experiential learning that lies at the heart of creative play. However, as prepackaged content and digital devices become more and more popular and ubiquitous, children spend an increasing amount of time passively consuming content or absorbed in the digital world. Augmented reality holds unique potential to impact this situation by providing a bridge between real-world activities and digital enhancements. We refer to this concept of enhancing real-world interaction, discovery, exploration, and imagination through augmented reality as Augmented Creativity. Our research demonstrates that Augmented Creativity can enhance real-world creative engagement, support education, and open new interaction possibilities.


Tech Transfer:

Together with Disney Consumer Products Interactive, we commercialized the technology from our Augmented Creativity coloring book research.


The app is available to download in the Apple App Store and Google Play.

Publication Highlights

Interacting with Intelligent Characters in AR

November 15, 2017
Workshop on Artificial Intelligence Meets Virtual and Augmented Worlds (AIVRAR) 2017

Gokçen Çimen (ETH Zurich) Ye Yuan (Carnegie Mellon University) Robert W. Sumner (Disney Research) Stelian Coros (ETH Zurich) Martin Guay (Disney Research)

Augmented Creativity- Bridging the Real and Virtual Worlds to Enhance Creative Play

November 2, 2015
Symposium On Mobile Graphics And Interactive Applications 2015

Fabio Zünd (Disney Research/ETH Joint PhD) Mattia Ryffel (Disney Research) Stephane Magnenat (Disney Research) Alessia Marra (Disney Research) Maurizio Nitti (Disney Research) Mubbasir Kapadia (Rutgers University) Gioacchino Noris (Disney Research) Kenny Mitchell (Disney Research) Markus Gross (Disney Research/ETH Zurich) Robert W. Sumner (Disney Research/ETH Zurich)

Live Texturing of Augmented Reality Characters from Colored Drawings

July 23, 2015
IEEE International Symposium on Mixed and Augmented Reality (ISMAR) 2015

Stephane Magnenat (Disney Research) Dat Tien Ngo (EPF Lausanne) Fabio Zünd (Disney Research/ETH Joint PhD) Mattia Ryffel (Disney Research) Chino Noris (Disney Research) Gerhard Röthlin (Disney Research) Alessia Marra (Disney Research) Maurizio Nitti (Disney Research) Pascal Fua (EPF Lausanne) Markus Gross (Disney Research/ETH Zurich) Robert W. Sumner (Disney Research)

Computer-Assisted Authoring of Interactive Narratives

February 27, 2015
ACM SIGGRAPH Symposium on Interactive 3D Graphics and Games (i3D) 2015

Mubbasir Kapadia (Disney Research/Rutgers University) Jessica Falk (Disney Research/ETH Joint B.Sc.) Fabio Zünd (Disney Research/ETH Joint PhD) Marcel Marti (Disney Research/ETH Joint B.Sc.) Robert W. Sumner (Disney Research/ETH Zürich) Markus Gross (Disney Research/ETH Zürich)